Godrej Consumer Products Slashes Soap Price By Up To 8%

Extending the tax benefits to its consumers, FMCG firm Godrej Consumer Products (GCPL) has slashed its soap prices by 6 to 8%, while absorbing the hike in hair colours. The company sells soaps under brands namely Cinthol and Godrej No 1.

Other listed and unlisted FMCG makers such as Emami, Colgate-Palmolive, Marico, Patanjali and HUL have either slashed prices or by increasing the grammage of the product on the dispatches made from July 1 onwards, passing on the GST benefits to their consumers.

GCPL is confident about an uprise in the consumer demands, tied by GST and good monsoon from September onwards and expects a good second half in 2017.

The company is also not increasing the price of the products which attracted higher tax as hair colours etc, reported a news agency.

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