Marico Plans Brand Expansion Strategy

Parachute hair oil manufacturer, Marico Limited would focus on healthy foods as part of its three years growth strategy, reported a leading national business daily.
Healthy food is still a modern trend, believes Marico. Many companies in the packaged foods sector have been trying to penetrate in the market but there is still no incumbent player. According to market observers, Marico may give tough competition to existing players in the packaged foods segment.
Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space. Company's principal products include edible oils and value-added hair oils.
It offers various brands in the categories of hair care, skin care, health foods, male grooming and fabric care. Marico Limited is also a good wealth creator for investors in the share market.
The stock has given a return of 20% in past one year and nearly 160% in three years. The stock traded on its fresh 52-week high of Rs 330.1 per share in the July 4 trading session.

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About Suhani Varma

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