Ways2Capital Reviews : Whirlpool Expands Portfolio Through JV With Elica

Whirlpool will expand its cooking and built-in appliance portfolio in India, through a strategic joint venture with Elica and acquire 49% equity in Elica PB India Pvt Ltd. As part of the JV, Elica PB India will manufacture and distribute cooking and built-in appliances under the Whirlpool brand in India. Elica PB India is a subsidiary of Elica SpA Italy and has been operating in India since 2010. Its manufacturing unit in India is located in Pune, Maharashtra. Elica PB has a very strong product portfolio with a manufacturing capacity to produce more than 15 models and over 50 versions of kitchen hoods, over 15 models of Built-In-Hobs and Cooktops. The transaction is expected to close in the second half of 2018.

Whirlpool aims to increase its retail presence by 50% in the next three years. We believe it is a positive development as the JV will help expand the company’s portfolio and leverage on strong distribution network of Elica to increase retail footprints.
Whirlpool is one of the leading manufacturers and marketers of major home appliances. The company’s portfolio includes refrigerators, washing machines, air conditioners and microwave ovens & and other appliances. The company enjoys ~17% market share in refrigerator segment.
 
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About Bhoomi Desai

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